Friday, February 22, 2013

NAHB Study Reveals What Home Buyers Really Want

The housing downturn of the last few years affected not only the number of new homes that are built each year, but also the characteristics, features and size of the ones that do get built. Builders and other industry professionals now have an opportunity to find out what home buyers really want and will not give up in today’s market, as well as which features they are ready to leave behind in light of current economic realities with a new publication from the National Association of Home Builders (NAHB).

NAHB’s publishing arm, BuilderBooks, recently released What Home Buyers Really Want, a study which outlines home buyers’ preferences for home type and size, room layout and design, kitchen and baths, windows and doors, accessibility and outdoor features, electronics and technology in the home, energy efficiency and choosing a community.

The study was conducted by NAHB’s Economics and Housing Policy Group in 2012, based on a survey of home buyers nationwide. Results from the study are available by age, income, race and Census division, among other demographic characteristics.

“This survey is a great resource for building professionals, as it provides an inside look at the things home buyers really want or don’t want in their homes,” said Rose Quint, NAHB’s Assistant Vice President for Survey Research, and one of the study’s authors. “With the housing market beginning to recover, and more consumers in the position to purchase a home, it is more important than ever for builders to be armed with this information.”

What do home buyers really want?
  • First and foremost, energy efficiency. Some of the most wanted features involve saving energy, i.e. energy-star rated appliances and windows, and an energy-star rating for the whole home. Nine out of ten buyers would rather buy a home with energy-efficient features and permanently lower utility bills than one without those features that costs 2 percent to 3 percent less.
  • Home buyers also want help with organization and storage. Large majorities want a laundry room, a linen closet in the bath, garage storage and a walk-in pantry.
What do most buyers not want?
  • An elevator – 70 percent would be unlikely to buy a home with this feature.
  • High density communities or golf courses.
  • Only a shower stall (no tub) in the master bath.
On Wednesday, March 6 at 2:00 pm EST, NAHB will host a webinar to discuss the findings of the survey. What Home Buyers Really Want is available only as an e-Book at ebooks.builderbooks.com for $149.99 Retail or $49.99 for NAHB Members.

Nationwide Housing Affordability Increases at Year-End 2012

Exceptionally low interest rates helped ensure a slight gain in nationwide housing affordability amid relatively stable house prices in the final quarter of 2012, according to the National Association of Home Builders/Wells Fargo Housing Opportunity Index (HOI), released today.

In all, 74.9 percent of homes sold between the beginning of October and end of December were affordable to families earning the U.S. median income of $65,000. This was up nearly a percentage point from the 74.1 percent of homes sold that were affordable to median-income earners in last year’s third quarter.


In the Greenville MSA, 84.8 percent of homes sold were affordable to families earning the area median of $59,000.  The average price of a new home was $146,000.  The index was up 1.6 percentage points from 83.2 in the third quarter, and nearly matches the high of 85.9 in the first quarter of 2004.

“The most recent housing affordability data should be encouraging to many prospective home buyers, because it shows that homeownership remains within reach of median-income consumers even as most local markets appear to be on a recovery path,” said NAHB Chairman Rick Judson, a home builder from Charlotte, N.C. He noted that the most recent reading of the NAHB/First American Improving Markets Index found that 259 out of 361 metros currently qualify as improving, including representatives from all 50 states and the District of Columbia.

“The median price of all new and existing homes sold in the fourth quarter of 2012 was $188,000, essentially unchanged from the previous quarter’s $189,000 that marked a nearly three-year high,” noted NAHB Chief Economist David Crowe. “It is noteworthy that affordability remains historically high thanks to favorable mortgage rates even as national home price indexes show some rise in values."

Ogden-Clearfield, Utah held its position as the nation’s most affordable major housing market for a second consecutive quarter at the end of 2012. There, 93.7 percent of all new and existing homes sold were affordable to families earning the area’s median household income of $71,500 – up slightly from the 93.2 percent of homes affordable to median-income earners in the third quarter.

Also ranking among the most affordable major housing markets in respective order were Dayton, Ohio; Indianapolis-Carmel, Ind.; Lakeland-Winter Haven, Fla.; and Syracuse, N.Y.

Among smaller housing markets, Fairbanks, Alaska, remained at the top of the affordability chart with nearly all homes sold in the quarter -- 99.6 percent – affordable to those earning the median income of $92,900. Other small housing markets at the top of the index included Cumberland, Md.; Springfield, Ohio; Monroe, Mich.; and Mansfield, Ohio, in that order.

After 18 consecutive quarters at the bottom of the affordability chart, New York-White Plains-Wayne, N.Y.-N.J. switched places with San Francisco-San Mateo-Redwood City, Calif., which had been the second-to-least affordable market. Just 28.4 percent of homes sold in San Francisco during the fourth quarter were affordable to families earning that area’s median income of $103,000.

Other major metros at the bottom of the affordability chart included Santa Ana-Anaheim-Irvine, Calif.; Los Angeles-Long Beach-Glendale, Calif.; and Honolulu, Hawaii, in that order.

The least affordable small housing market in the fourth quarter was Ocean City, N.J., where just 43.5 percent of homes sold were within reach of families earning the median income of $71,100. Other small metros at the bottom of the affordability chart included San Luis Obispo-Paso Robles and Santa Cruz-Watsonville, Calif., followed by Dover, Del., and Santa Barbara-Santa Maria-Goleta, Calif., respectively.

Please visit www.nahb.org/hoi for tables, historic data and details.

Editor’s note: The NAHB/Wells Fargo Housing Opportunity Index is a measure of the percentage of homes sold in a given area that are affordable to families earning the area’s median income during a specific quarter. Prices of new and existing homes sold are collected from actual court records by Core Logic, a data and analytics company. Mortgage financing conditions incorporate interest rates on fixed- and adjustable-rate loans reported by the Federal Housing Finance Agency.

The NAHB/Wells Fargo HOI is strictly the product of NAHB Economics, and is not seen or influenced by any outside party prior to being released to the public.

Thursday, February 14, 2013

HBA members featured in Greenville's TALK Magazine.

Several Builder members of the HBA of Greenville were featured in the February edition of Greenville TALK  Magazine. They are as follows Jonathan Giles with Dan Ryan Builders, Tom Dillard with Dillard-Jones Builders, and Steve and Chris Hamblen of Fairview Builders.
Also featured was Dave Slyder of GBS Building Supply and  Cassie Abernathy, Tracy Watson, and Shelley Carter of Hughes Supply.

Take a look at this edition of TALK and be sure to take a look at pages B054- B055, B058-B062, and B064-B065 and B068-B069.

Congrats to all the members featured in the magazine!

Tuesday, February 12, 2013

Wayne Moore Is 2012 HBA of Greenville Builder of the Year

Wayne Moore (R) and BB&T's Chuck Childress.


-->Each year, the Home Builders Association of Greenville recognizes excellence in craftsmanship, service to the industry, commitment to the community, and member recruitment and retention, with a variety of awards.

The highest honor bestowed annually is the HBA of Greenville Builder of the Year Award. Sponsored by BB&T bank, the HBA Builder of the Year award recognizes an HBA member who has made a commitment of time and talent through committee and program participation that helps strengthen the association for all its members. This builder represents the highest level of integrity and honesty in the home building industry. The 2012 Builder of the Year Award was presented to Wayne Moore, president of Harold Moore Builder Inc. at the association’s Housing Market Forecast meeting in January. A second-generation builder, Wayne is a longtime member of HBA of Greenville and has served as the association’s president twice. We congratulate Wayne on this outstanding honor.

HBA of Greenville brought back the Remodeler of the Year Award in 2012 to recognize the important role remodeling plays in our industry and to honor a member remodeler who has served tirelessly as our membership chairman. The 2012 HBA Remodeler of the Year is Mike Freeman of ACA/Freewood Contracting. Mike presently serves as HBA Vice President and will serve as President in 2014.

HBA of Greenville also recognizes an Associate Member who has made a significant contribution to the local home building industry during the year through volunteerism, member recruitment, and sponsorships. To honor a longtime associate member of the HBA, we named the award the Richard A. Ashmore Associate Member of the Year Award. Richard Ashmore was president of Ashmore Brothers Contracting and was an active supporter of the Home Builders Association of Greenville for many years. The 2012 award was presented to Jon Statom of Palmetto Exterminators. Jon has served for several years on the HBA Community Service Committee and this year was elected to the HBA board of directors.

Every year, the HBA of Greenville president recognizes those who have been especially helpful throughout the year with the President’s Choice Award. Robert Markel, 2012 HBA of Greenville President, selected Chuck Childress of BB&T, Jason Freeman of J. Freeman & Associates and Bob Barretto of GBS Building Supply as President’s Choice Award recipients for 2012.

Finally, HBA of Greenville chooses a committee chair that has shown outstanding leadership throughout the year. The 2012 HBA of Greenville Committee Chair of the Year is Associates Committee Chairman Scott Presley of Greer State Bank. Scott’s committee is tasked with planning member programs and events. Scott has served our association for many years on various committees, as Associate Vice President and as a member of our board of directors.

Congratulations to all of the award winners and thank you for their time, talent and support of the HBA of Greenville.

Monday, February 11, 2013

SK Builders added to the Builder Panel- Associate Education

SK Builders has been added to the builder panel for the Associate Education- How to Solicit Business from a builder.
SK Builders, Inc. has been serving the Upstate of South Carolina since 1994 and has built well over 1500 homes. SK Builders was recognized at the HBA of Greenville's January 30th Housing Forecast event as one of the top 5 largest residential contractors in Greenville County for 2012. SK Builders Inc. is in the Upstate of South Carolina including Greenville, Taylors, Travelers Rest, Simpsonville, Mauldin, Fountain Inn, Easley, Pickens, and Duncan.

Take a look at all of the Builders on our Builder Panel for this event on Feb. 12th 2013.
American Eagle Builders Inc. / DBA- Arthur Rutenberg Homes: Bruce Pasquarella Click Here!
Dan Ryan Builders: Jonathan Giles Click Here!
Dillard- Jones Builders: JC Urps Click Here!
Quinn Satterfield Inc: Rick Quinn Click Here!
SK Builders: Tim Kalliainen Click Here!


Associate Education: How to solicit business from a builder.

Associate Education: How to solicit business from a builder. SOLD OUT EVENT!
February 12th from 11:30-1pm at Progress Lighting/ Hubbell Lighting (701 Millennium Blvd Greenville, SC).
Do you want to know how to earn a builders business? Well, the HBA of Greenville has assembled a Panel of 4 Builders to answer all your questions about how to earn business from them and their colleagues.
The Builder Panel includes- Jonathan Giles of Dan Ryan Homes, Bruce Pasquarella of Arthur Rutenberg Homes (formerly of American Eagle Builders), Rick Quinn of Quinn Satterfield Builders/ HBA President,  JC Urps of Dillard- Jones Builders, and Tim Kallian of SK Builders.  This panel of experts will be answering questions about what they look for in - pricing, dress code, credit checks, back ground checks, and much more.
This is an educational event only- please do not practice your sales skills for your products at this event.

Lunch will be provided. Call the HBA office for more information864-254-0133

Tuesday, February 5, 2013

Associate Education: How to solicit business from a builder.

Associate Education: How to solicit business from a builder.
February 12th from 12-1pm at the HBA Office.
Do you want to know how to earn a builders business? Well, the HBA of Greenville has assembled a Panel of 4 Builders to answer all your questions about how to earn business from them and their colleagues.
The Builder Panel includes- Tom Dillard or Dillard Jones Builders, Jonathan Giles of Dan Ryan Homes, Bruce Pasquarella of Arthur Rutenberg Homes (formerly of American Eagle Builders) and Rick Quinn of Quinn Satterfield Builders/ HBA President.
This panel of experts will be answering questions about what they look for in - pricing, dress code, credit checks, back ground checks, and much more.
This is an educational event only- please do not practice your sales skills for your products at this event.

Lunch will be provided and space is limited so please call the HBA office to reserve your spot. 864-254-0133