Friday, June 18, 2010

How to Reach the Buyer's of Today recently interviewed market researcher Barb Nagle Statler on how today's homebuyers are different than those of just two years ago, and how to reach them.

Today's housing market is dominated by nondiscretionary homebuyers, unlike during the housing boom when most homebuyers were discretionary. During the boom, most homebuyers already had a house that met their needs and were buying move up homes or second homes. Today's homebuyer must have a home, and the largest segment of them is first-time home buyers.

Demand in today's housing market is smaller, and Statler says it will not rebound until the discretionary homebuyers return to the market.

You can watch a video of an interview with Statler, President of Marketscape Research:

Click here to watch the video

Tuesday, June 15, 2010

CNN/Money Predicts Housing Shortage

CNN/Money predicts a housing shortage may be near. Home builders are building less than half of the housing units that are needed to meet future demand and inventory is being sold off and not replaced in most markets. NAHB CEO Jerry Howard is quoted. He states that lack of financing is limiting home builders' ability to meet future demand.

Read the article by clicking here.