Carolina First Center changes name to TD Convention Center

The Carolina First Center has a new name: the TD Convention Center made its debut this month as the conversion of the Carolina First brand to TD Bank continues throughout the Carolinas. Carolina First had a multi-year naming rights sponsorship of the convention center, which TD Bank assumed with the acquisition of the bank.

The Carolina First Center, now TD Convention Center, is the home of the Southern Home and Garden Shows, produced by the Home Builders Association of Greenville. It is also the location of several of the HBAs membership meetings throughout the year.

“We are pleased to have this relationship with TD Bank that has once again shown its commitment to our community,” said John Castile, Greenville City Manager. “As host to hundreds of events, both consumer and corporate, each year, we feel the TD Convention Center will be a great asset to the bank as they strive to expand their footprint and brand in this region.”

“TD Bank is excited to support this key venue in the state,” said Rob Hoak, Regional President for TD Bank, America’s Most Convenient Bank. “TD Bank remains dedicated to making a meaningful and positive contribution to the communities in which we do business, and we feel having our name on this signature facility is a great way to do so while also sharing our brand.”

The TD Convention Center is one of the region’s largest convention and meeting facilities and has a long history as one of the top meeting places in the Southeast. Though the current building was constructed in 1964, the tradition of industry leaders meeting in Greenville began in 1915. That tradition continues today as the TD Convention Center hosts more than 450 events and 270,000 people from across the state and the nation each year.

Originally the Palmetto Expo Center, the facility was purchased by the City of Greenville in 2001. In 2007, of the facility was renamed the Carolina First Center after Carolina First purchased the naming rights as part of the city’s $22 million renovation of the facility.

The Carolina First Center is managed by SMG, a facilities management company that oversees more than 200 arenas, stadiums and convention centers around the world.