Monday, July 9, 2012

NAHB: Greenville MSA is an Improving Market


For the second straight month, the Greenville MSA (Greenville, Laurens, and Pickens counties) made the NAHB/First American Improving Markets Index (IMI).  The list of U.S. housing markets showing measurable and sustained improvement rose by four to include 84 metros in July.  This number includes representatives from 32 states and the District of Columbia. One other city from South Carolina made the list: Florence.

"Greenville's inclusion on the Improving Markets Index is testimony to the solid improvements our housing market has made in the last year," Robert Markel, CGR, President of the Home Builders Association of Greenville, said.  "The only thing that has held us back has been housing prices," Markel said.  "Our market has always been stable where prices are concerned.  However, as inventory has fallen, prices have risen, putting Greenville on this national list."

The index identifies metropolitan areas that have shown improvement from their respective troughs in housing permits, employment and house prices for at least six consecutive months. This month’s IMI includes 73 metros that held their positions on the list from June, as well as 11 newly added markets.

“The geographic diversity and growing number of metros on the latest IMI help spotlight the improvements we have begun to see in terms of home prices and job market conditions across certain parts of this country, which in turn are spurring more demand for new homes,” said NAHB Chairman Barry Rutenberg, a home builder from Gainesville, Fla. “That said, our members continue to assert the need for more reasonable credit standards and more accurate appraisal methods to perpetuate this positive momentum.”

“The modest increase in the July IMI is encouraging because it indicates that individual housing markets continue to regain their footing despite some recent reports of weakening in the broader economy,” added NAHB Chief Economist David Crowe. “This is evidence that the housing recovery is slowly but surely taking root, one market at a time.”

“The positive takeaway from today’s report is that an increasing number of consumers are looking at better conditions to both buy and sell homes, which should help spur greater activity in certain markets going forward,” noted Kurt Pfotenhauer, vice chairman of First American Title Company.

The IMI is designed to track housing markets throughout the country that are showing signs of improving economic health. The index measures three sets of independent monthly data to get a mark on the top improving Metropolitan Statistical Areas. The three indicators that are analyzed are employment growth from the Bureau of Labor Statistics, house price appreciation from Freddie Mac and single-family housing permit growth from the U.S. Census Bureau. NAHB uses the latest available data from these sources to generate a list of improving markets. A metropolitan area must see improvement in all three areas for at least six months following their respective troughs before being included on the improving markets list.

A complete list of all 84 metropolitan areas currently on the IMI, and separate breakouts of metros newly added to or dropped from the list in July, is available at

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