Thursday, August 15, 2013

Why would I use the HBA logo on my company's marketing material?

Q: Why would I, a member of my Home Builders Association, include the HBA logo on my marketing materials and website?

A: When you include the logo of the Home Builders Association of Greenville and the National Association of Home Builders (NAHB) in the marketing of your business, you have just told your customers that you think enough of your industry to invest in the organization that supports your industry. And you have told your customer that you care enough about them to pay attention to the cost of the product you offer for sale by advocating for less regulation, participating in continuing education for yourself and your team, and accepting the highest standards of ethics and professionalism.  You have told your customers that you are partnering with other professionals in your industry to advocate for strong but reasonable building codes, environmental regulations, and safety standards. 

So when your customer sees that logo and asks you about it, you can tell them you have a good team behind you, and them, helping to make their new home safe, comfortable, and affordable.

Where should you display the HBA logo?
  • bid sheet and other contract materials
  • front window of your office
  • business cards
  • letterhead or any other method of communication to customers or perspective customers
  • brochures and other collateral
  • signs and advertising
  • website

No comments:

Post a Comment