MORE from IBS: Explore Buyer Preferences and Sales Success

In the last five years there has been a dramatic shift in what customers expect from their home shopping experience. That is why it is so important that your online and onsite sales programs work hand-in-hand. If you’re interested in learning more about how to do this, the 2016 International Builders’ Show is your one-stop-shop for all things sales and marketing.

This year, the show is offering several in-depth, three-hour intensive education sessions that dig deep into specific sales and marketing niches. For example, the session From Online to Onsite: Mapping Out Sales Success in 2016 & Beyond 

provides insight on how to build a sales machine that is 300% more effective when sales and marketing roles are united. During this session, participants get an in-depth look at the strategies used to build cohesive online and onsite programs. They’ll also learn how to create a structured online sales program that results in higher prospect engagement and increased appointments.

Another key session, Who (Really) Are Your Buyers? Leveraging Demographics & Personalities to Deliver What Buyers Crave, provides a deeper understanding of consumer science in home buying. Because no two people are exactly alike — we all act, think and communicate in unique ways — it can be a challenge when it comes to making a sale. This session gives builders key insight into consumer behavior and how that translates into more sales.

Don’t miss out on these opportunities to discover how to take your sales to an entirely new level. A real understanding of the people who will be living in your homes, can make a significant difference in your business.